The Meaning Behind BABI Strategies

At its core, BABI Strategies LLC is about growth, resilience, and empowerment—helping individuals and organizations unlock their potential by understanding and leveraging their strengths. But beyond its mission, the name itself carries a deep, personal significance.

A Legacy of Strength

BABI (pronounced bah-bee) is a tribute to my father, who passed away in 2022. His life was one of perseverance and adaptability—navigating countless challenges, including immigrating to the U.S. as a political refugee from Iraq in the 1980s. No matter the obstacle, he always believed in the power of self-confidence, hard work, and finding your own way forward.

“Babi” was a term of endearment he used for my sister and me, often in moments of guidance. Whenever we faced a challenge—whether in school, work, or life—he would remind us, "Never think you can’t—why not? You’re strong!" His unwavering belief in us became the foundation of how I approach coaching today: helping others recognize their own strengths, trust their abilities, and take action toward their goals.